Integrated and comprehensive assurance, tax and advisory services for the evolving digital and financial ecosystem.

WHO WE ARE

We are an experienced and dedicated certified public accounting practice focused on the digital assets, fintech, technology and financial services industries.

The market needs a different kind of firm and a different level of services. Phoenix Principals brings technical expertise and operational discipline to help clients make business decisions that manage risk and uncover tax, accounting, compliance, and regulatory opportunities so you can focus on product and growth.

Clarity

We make complex risks, regulations, and opportunities clear and accessible.

Clarity

We make complex risks, regulations, and opportunities clear and accessible.

four people around a desk
four people around a desk
man smiling

Partnership

We turn listening into understanding, complexity into clarity, and client relationships into long-term partnerships.

Partnership

We turn listening into understanding, complexity into clarity, and client relationships into long-term partnerships.

Trust

We are built on a foundation of decades of expertise, discipline, and client dedication.

Trust

We are built on a foundation of decades of expertise, discipline, and client dedication.

woman smiling
woman smiling

WHO WE WORK WITH

Phoenix Principals advises founders, C-suite teams, and finance professionals with end-to-end accounting services for their digital assets.

We are a CPA firm engineered for the blockchain era. Our founders have advised builders across every sector since 2013. We know the digital assets economy from the inside, and we provide complete professional services solutions for every industry need.

INDUSTRY EXPERTISE

Blockchain & Digital Assets
Blockchain & Digital Assets
FinTech
FinTech
Technology
Technology
Finance & Lenders
Finance & Lenders

WHAT WE DO

From opportunities to risk, we help our clients navigate through with confidence.

From opportunities to risk, we help our clients navigate through with confidence.

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Tax & Compliance

Tax & Compliance

Just as there is uncertainty around tax regulation and compliance in the digital economy, there is just as much opportunity. We uncover all of it.

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Advisory

Advisory

We illuminate all potential paths and risk for our clients at any stage of their company’s lifecycle - from launch, to growth, to expansion.

photo of Empire State Building during daytime

WORK WITH US

While working within the digital economy, we keep it remarkably human.

Through our PhoenixCARE methodology, our clients quickly learn that we view our relationship as a long-term commitment, and reject transactional thinking. As the blockchain and digital assets economy rapidly moves and grows, we are your partner in the journey.

people ooking at documents in the office

95 Third Street, 2nd Floor
San Francisco, CA 94103

Copyright Phoenix Principals LLP 2026. All Rights Reserved

“Phoenix Principals” is the brand name under which Phoenix Principals LLP, Phoenix Tax LLC, and Phoenix Advisory LLC provide professional services.

Phoenix Principals LLP is a California-licensed independent CPA firm and holds the applicable licenses to operate in the public accounting space. Phoenix Principals LLP provides audit and assurance services. Phoenix Tax LLC provides tax compliance and tax advisory services on behalf of, and for the benefit of, Phoenix Principals LLP. Phoenix Advisory LLC provides business consulting and advisory services.

Phoenix Tax LLC and Phoenix Advisory LLC are wholly owned subsidiaries of Phoenix Principals LLP and are not licensed CPA firms. Where appropriate, these subsidiaries may perform services on behalf of Phoenix Principals LLP.

Phoenix Tax LLC and Phoenix Advisory LLC may engage or rely on the resources of affiliated and unaffiliated domestic or international service providers in the course of delivering professional services. Phoenix Principals LLP,

Phoenix Tax LLC, Phoenix Advisory LLC, and their respective affiliated entities are separate and distinct legal entities. Each entity provides services in its own capacity or, where applicable, as an agent, and no entity assumes responsibility or liability for the acts or omissions of any other entity.

The information provided on this website is for general informational purposes only and does not constitute accounting, tax, consulting, or other professional advice, nor does it constitute the practice of public accounting or certified public accounting services as defined by the California Board of Accountancy or applicable law. Nothing on this website should be relied upon as a substitute for advice from a licensed certified public accountant or other qualified professional.

Use of this website, including the submission of inquiries or information, does not create a client, advisory, fiduciary, or professional relationship between you and Phoenix Principals LLP, Phoenix Tax LLC, Phoenix Advisory LLC, or any of their affiliates.

While we strive to keep the information on this website current and accurate, Phoenix Principals LLP, Phoenix Tax LLC, Phoenix Advisory LLC, and their affiliates make no representations or warranties, express or implied, regarding the completeness, accuracy, or timeliness of the information provided.

To the fullest extent permitted by law, Phoenix Principals LLP, Phoenix Tax LLC, Phoenix Advisory LLC, and their affiliates disclaim any liability for any loss or damage arising out of or in connection with the use of, or reliance on, this website or its content.

This website may contain links to third-party websites. Such links are provided for convenience only, and Phoenix Principals LLP, Phoenix Tax LLC, Phoenix Advisory LLC, and their affiliates do not endorse or assume responsibility for the content, accuracy, or practices of any third-party sites.

Any information submitted through this website may not be secure or confidential. You should not transmit sensitive or confidential information unless and until a formal engagement has been established.

Services are provided in accordance with applicable licensing requirements, and not all services may be available in all jurisdictions.

“Phoenix Principals LLP — Rise. Build. Lead.” is a trademark of Phoenix Principals LLP. Trademark(s) pending.